OUR STORY
Matchday Scanner did not start in a boardroom. It started on a wet Saturday afternoon with a phone, a craving for live football, and absolutely no idea what was happening nearby.
THE PROBLEM
Like a lot of football fans, the person behind Matchday Scanner grew up going to games with their family. Saturday afternoons at the ground, the smell of the hot dogs outside, the roar when the ball hit the back of the net. Live sport was not a luxury — it was part of life.
But as seasons passed, getting tickets to their own team's games became harder. Sold out before you even got to the queue. Resale prices that would make your eyes water. Season ticket waiting lists stretching years into the future. The team was right there — a few miles away — and yet attending had never felt more out of reach.
The itch for live sport does not go away just because you cannot get a ticket. If anything, it gets worse. You want the noise, the crowd, the tension, the moment. You just want to be there.
"There's definitely a game on near me today. I just have no idea what, where, or how much it costs to get in."
— The thought that started everything
THE SEARCH
So one Saturday — ticket-less, restless, cup of tea going cold — the search began. What games were on within twenty miles? There must be something. There is always something.
An hour later, twelve browser tabs were open. The Premier League site. The EFL site. The National League site. Three or four club websites. A league table on one, a fixture list on another. Prices buried in PDFs. Parking information nowhere to be found. Women's fixtures on a completely different platform.
And somewhere in the middle of all of that, the realisation: this is ridiculous. Football in England sells over 40 million tickets a year. Live sport has never been more popular. And yet there was no single place to answer the most basic question a fan could ask: what's on near me today?
THE IDEA
What if sport discovery worked like flight discovery? You open Skyscanner, enter where you are, and in seconds you have everything — prices, times, options, sorted by what matters most to you. No twelve tabs. No hunting through PDFs. Just the answer.
That is what Matchday Scanner set out to build. Not another football news site. Not a ticket resale platform. A discovery platform — one that uses your location to show you every live match happening nearby, across every league, every division, every sport. Premier League to non-league. Men's, women's, academy. Football, rugby, cricket, tennis, basketball.
With ticket prices, parking, stadium facilities, transport links and hospitality options — everything you need to decide whether to go, in one place, sorted by how far you are from the ground.
OUR MISSION
To become the Skyscanner of Live Sport.
A platform where every fan in Britain and Ireland begins their journey before attending a live match. Where discovering great sport nearby is effortless, instant and free.
WHAT WE BELIEVE
Sport has a discovery problem, not a demand problem
Millions of people want to attend live sport. The barrier is finding it — not wanting it.
Every tier deserves to be found
Non-league clubs, Women's Super League, local rugby — they all deserve the same visibility as the Premier League.
Information changes behaviour
When fans can see ticket prices, parking and facilities upfront, they're more likely to go. Simple.
Live sport is irreplaceable
Nothing on television replicates the feeling of being in a stadium. We exist to connect more people with that feeling.
WHERE WE ARE NOW
Matchday Scanner launched as a web-first platform covering football, rugby, cricket, tennis and basketball across the UK and Ireland. Our Near Me feature uses real GPS data to sort every upcoming fixture by distance from wherever you are standing.
We are a small team with a big belief: that the discovery gap is real, that it costs clubs revenue and fans experiences, and that the technology to close it already exists.
If you are a fan, we hope you find your next great game through us. If you are a club or venue, we would love to talk about how we can help more people find their way to your ground.